Partnership / 2027Partner with the pulse of culture.
Summer Jam brings artists, fans, media, and New York energy into one defining night — with an audience that keeps the story moving long after the lights come up.
July 23, 2027
Prudential Center / Newark
steve.saintfleur@mediacoholding.com
2026 audience impact
01 — 06A conversation built far beyond the arena.
A live audience at the center of the culture.
Nearly one million measurable audience actions.
Coverage carried across HOT 97’s full ecosystem.
Livestream and user-generated views of the night.
Attention that outperformed a passive scroll.
May 14 → July 31
A 79-day campaign turned one sold-out night into an extended cultural conversation—before, during, and after Summer Jam 2026.
Attention built over time.
Campaign launch
The Summer Jam conversation begins across HOT 97’s social ecosystem.
Show night
Live performance, fan, artist, and creator moments drive the cultural peak.
Campaign close
Recap coverage keeps the event moving across digital and social channels.
Local roots. National signal.
Age
Core audience 18–34, with strong reach into 35–44.
Geography
NY/NJ metro at the center, with national reach through the livestream.
Platforms
HOT 97 terrestrial and digital, YouTube, Instagram, TikTok, and X.
Audience
Young, urban, highly engaged hip-hop fans with strong brand affinity.
Build a Summer Jam moment people remember.
Start with one format or combine several into a custom partnership built around your audience, objectives, and story.
Experience activations
Create an on-site brand experience that gives fans a reason to stop, participate, share, and remember.
Live podcasts
Bring a show or branded conversation on-site for artist interviews, cultural commentary, and audience access.
Branded takeovers
Own a defined Summer Jam moment across venue presence, programming, content, or HOT 97 media.
Original content
Develop custom social and editorial stories around the artists, access, and energy behind the event.
Artist + creator stories
Build authentic narratives with talent and creators around the moments your audience cares about.
Social amplification
Extend the partnership before, during, and after show night across HOT 97’s digital ecosystem.
How it comes together.
Align on goals
We map your objectives against the night’s live, content, and social moments.
Build the activation
Creative, production, and content plans lock ahead of announcement.
Show night
Prudential Center, Newark — 32 years of Summer Jam continues.
Take the full story with you.
The partnership brief covers everything behind Summer Jam 2026 and what’s next for 2027 — built for sharing with your team.
Direct partnership contact: steve.saintfleur@mediacoholding.com
- 01Event overview and 2026 performance
- 02Audience reach, engagement, and sentiment
- 03Activation channels and integration points
- 042027 date, venue, and next steps
Put your brand inside the next chapter.
Tell us who you are and what you want Summer Jam 2027 to do for your brand. The partnerships team will take it from there.
steve.saintfleur@mediacoholding.com